#BridgingTechnologyintoSustainability
It Must Be Simple!
Democratizing Sustainability,
because complexity has kept the world from acting.
We develop the first AI Vision trained to recognize waste from brands marketed and consumed in Indonesia, beyond types and materials.
AI is our main weapon
it can be implemented in any ‘Battlefield’
Upstream Battlefield
Smart Device
for Public Space
Midstream Battlefield
Smart Device
for Waste Facility
Command Center
AI-Powered Analytics
for Everyday Monitoring
Strategic Headquarter
Integrated Dashboard
to Support Decision Making
We’re Making true waste management possible.
Through smart devices, AI-powered analytics, and real-time dashboards, we transform waste from a hidden burden into transparent, actionable data.
NusaLink Ecosystem
Connecting Waste, Technology, and Communities
Linking smart waste solutions with communities, businesses, and environmental initiatives to create a seamless, sustainable waste management network.
Dive into NusaLinkTechnology, Sustainability, Indonesian.
Technology is our tool, sustainability is our direction, and Indonesia is our starting point. We believe that when innovation grows from local roots and responds to real-world environmental needs, it creates change that’s both meaningful and lasting.
Vision
Our Vision is to become the pioneer and industry leader in developing smart waste management tools and systems in Indonesia, driven by innovation and a deep commitment to sustainability.
Core Values
We work sustainably, implement precisely, collaborate adaptably, grow resiliently, and innovate creatively.
The Challenge of Sustainable Data-Driven Policy We’re Facing
One of the major challenges in waste management is not only the ever-increasing volume, but also the quality of the data and monitoring methods used. Current recording systems still have many limitations, making it difficult to support informed decision-making.
Conventional Methods
Manual data collection and rough estimates
Not Real-Time
Doesn't reflect live field conditions
Difficult to Verify
No consistent system for checking
Data-driven decisions are hampered
Struggle to obtain credible data to create effective strategies
High Operational Costs
Require large and repetitive resources
This is where Nusabin comes in, building a data and technology - driven ecosystem that connects communities, businesses, governments, and NGOs
We Support National And Global Targets
Our products and services are designed to accelerate the achievement of national and global targets, while supporting the transition to a circular economy and ensuring a livable planet for future generations.
National Targets
- The Indonesian Government's 2029 Target: Reducing national waste generation and achieving 100% waste management.
- Extended Producer Responsibility (EPR) encourages producers to be responsible for the life cycle of their products.
- The 2025-2029 National Medium-Term Development Plan (RPJMN) strengthens upstream and downstream waste management through TPS-3R (Recycling Sites), TPST (Recycling Sites), Waste-to-Energy (WTE), and Refuse-Derived Fuel (RDF).
- Energy Transition: Accelerating the processing of waste into energy.
Global Targets
- One of the 17 SDGs by 2030 (established in 2015) is to encourage waste reduction and strengthen recycling.
- Net Zero Emission Global 2050 (Paris Agreement commitment, 2015): A shared direction towards low-carbon waste management and a transition to a Circular Economy to reduce greenhouse gas emissions.
- Basel Convention (1989, entered into force 1992): An international agreement to control the transboundary movement of hazardous waste and protect the planet from its impacts.
- New Plastics Economy Global Commitment (2018): A global initiative to reduce single-use plastics and accelerate recycling on a global scale.
Ending The Dilemma:
The Egg First Or The Chicken First?
Movement Initiative From or Toward Upstream
Waiting for Downstream Systems and Regulations
Endless Movement
At Nusabin, we believe fixing the waste crisis means first fixing the narrative. When people start to see waste not as an inconvenience, but as a shared responsibility — behavior follows
Because when people change, the world must follow.
Shifting Paradigms
Shaping Behavior
Triggering Regulation
Ready to Make a Difference?
Whether you're a community, business, or partner, Nusabin connects you to smarter, sustainable waste solutions. Join us and see the impact you can make.
